No. 2 Crew was new on the scene, looking for a name, logo and brand identity to establish yet-to-be-collected yard cred with the poop-scooping population. Our team set out to create a starkly clean aesthetic, a friendly mascot (Deuce) and some disarming copy to garner trust with customers who would be inviting technicians to scour their grass. With the dials dialed in, we developed launch tactics and a second wave of social to get the word out for this soon to be jugger-nugget.